When it is a sex toy!
From the BBC.
The Hindustan Latex company says that the new condom was launched to promote the use of condoms in order to prevent the spread of Aids.
"The product was launched with the primary objective of addressing a fall in condom usage... A major reason cited by users was the lack of pleasure when using condoms.
"So we added the vibrating ring as a pleasure enhancer. It helps to hold the condom in position besides producing a vibrating effect," company spokesman S Jayaraj told BBC News.
Condoms are becoming more available in India.
The company says the condom pack, priced at 125 rupees ($3, £1.50) has been "well received".
It has strongly rejected allegations that its product is a sex toy.
Next up, they will have romantic ring tones. You will be able to put your condom on silent, vibrate or ringing mode, depending on your mood.
Update: Apparently there are many non sexual or disease prevention uses for condoms in India.
