In a blow to seagull rights in Australia, Sid the Seagull the embodiment of sun protection and slip slap slop has been fired in the latest round of skin cancer awareness adverts from the Commonwealth Government. I wonder if he qualifies for the new Labor Governments Unfair Dismissal Laws?
With temperatures set to hit over 40 degrees again this week and extreme ultra violet ratings already in place for parts of Australia including Adelaide, shock adverts rather like the gruesome cigarette ones are planned.
Yesterday, the cartoon creature was replaced by gory, real-life footage of melanoma patients under the knife as health authorities ramped up their fight against skin cancer.
A new $11.5 million campaign, launched yesterday by federal Health Minister Nicola Roxon, features television, radio and print advertisements - this time targeting people aged 13 to 24.
The hard-hitting campaign warns too much sun is a killer, urging people to not just slip on a shirt, slop on sunscreen and slap on a hat, but also wear wrap-around sunglasses and shelter in the shade.
Over 1,600 Australians die every year from skin cancer, 380,000 Australians are getting a skin cancer removed each year, over one million GP visitations [are caused by skin cancer] each year."
Mr Sinclair said the incidence of skin cancers in Australia were sky-rocketing, costing the health system more than $300 million a year.
He blamed an "explosion of solariums," European fashion trends and teenage rebellion for breaking down the sun smart message but said skin cancer campaigns saved lives.
Australia has the highest incidence of skin cancer in the world and it is the most common cancer in 15 to 24-year-olds.
I know at least two people about my age who are having skin cancers dug out from their bodies on a regular basis after a youth of unprotected fun in the sun. It is a very real issue. We are very careful with the kids, especially now that we have a pool. Nothing I even thought about as a kid growing up in cold and wet Scotland. I can hardly even remember sunbathing.
3 comments:
Contrary to popular opinions , melanoma is the curse of God againstfairskinned people for their ancestors’ wickedness and their own continuedevil into these present days.
We believe God has fixed His holy light, which He created on the first day,to discriminate between blacks and whites to burn whites.
This, as foretold in the bible, is the Fire of His 2nd rapture …. . TheSo-called fair skinned people are burning in His Lakes of Fires.
This is the great wrath of God. In burning evil, He shows He is still incontrol and that there is hope for the world today.
Establishing scholarships and setting up memorials for people with melanomas is yet a continual mocking of God’s work.
Skin cancers and Melanomas are the only so-called diseases caused by thesun.
The sun gives everyone else on the planet life. Based on their skin, whites called everyone else on the planet ugly, eviland inferior.
Now, that which gives everyone else life, burns their skin. Poetic justice. That giving everyone else life can be called God. The sun gives everyone else life. The sun hates fairskinned people.
God, then, hates fairskinned people and demonstrates this in how He makethHis holy light discriminate between us.
OMG - the previous comment.
I religiously (NO PUN above) apply sunscreen to my twin boys every morning as I dress them and they already know at 18/12 months to wear a hat or no play , even give it to one another. of course they come off but we do our best. I have sunglasses butt hat is much harder. A lot of the play area is under shade sails too.
I re apply later if we go out in sun or we play later around 530-6pm. My teen and his friends I nag constantly.
His red haired fair skinned friend who cane out skiing with us could not be told ...his shouldlers were red.
I hope the hard hitting message works but with little kids - guess it will on their parents.
Thanks for sharing
Having to wear sun block is shameful.
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