In the UK, healthy school meals are proving so unpopular with pupils that some school caterers are facing a financial squeeze as students vote with their feet and eat elsewhere or opt for packed lunches.
The backlash against the so-called "Jamie Oliver effect" found a significant reduction in numbers of sudents taking school meals.
TV chef Oliver exposed the dire quality of food served in school canteens which in some cases was almost exclusively chips, burgers and pizzas. His television series helped embarrass the British Government into pledging more money for school catering.
"We expected there to be a bit of a downturn – children are going to have to get used to eating more healthy food at school", said a spokesman.
Obviously we need more of the Healthy Eating Nazi, Gillian McKeith treatment, rather than the Jamie Oliver feelgood strategy, if some of these caterers are to return to profit and kids are to eat their brocolli and green beans.
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