The New South Wales Department of Transportation has successfully implemented a speed driving is not cool campaign focussed on young drivers. Featuring people waving their pinkies as a symbol of a small penis, statistics show that the message has hit home.
"Wiggling your pinkie has cut through to that crucial age group of young drivers - they're using it as a way to slow their mates down and stop them acting recklessly on our roads," he said.
Sixty-one per cent of young males surveyed for the research believed the campaign had the power to make them think about their own driving behaviour, he said.
"This campaign is about saving lives - not pride. If it dents a few egos but helps save a life, then it's worth it,"
The reality is that we are all pretty vain.
Source: The Sydney Morning Herald.
