If Marmite then Parwill

In the days before Vegemite took off as a brand there was Parwill. Only ever sold in Queensland, it was a way too clever marketing campaign to counter the success of Marmite. If Ma (r) might then Pa (r) will. Wow a bit too clever for your average cleverclogs. The brand only took off when it was given away with other unknown brands made by the same company. I can certainly understand why it would be hard to persuade people to try it. It is a step up from an acquired taste. How about disgusting until the tastebuds are acclimatised. Once hooked, it appears to be like an addiction.