On Saturday, April 27, 1963, the Beatles played Memorial Hall in Northwich, England —— the concert poster described them as “Hit recorders of ‘Please, Please Me.’” The next day, Paul McCartney, George Harrison and Ringo Starr flew down to Tenerife to unwind with two of their closest Hamburg pals, the graphic artist Klaus Voormann and the photographer Astrid Kirchherr. (John Lennon took his own holiday in Barcelona with the band’s manager, Brian Epstein.) For the upstart combo, it would be their first taste of the jet-set life and, in the saga of their ascent, a momentary breather about halfway up Mount Olympus. The first No. 1 record was in the bag, the next one was heading up the charts and full-blown Beatlemania was just a few months off. The island’s black sand, towering volcano and opportunities for sunstroke were as exotic to the Beatles as their newfound celebrity. But none of that notoriety followed them to Tenerife, where they stayed at the Voormann family cottage. The bandmates ran around asking the locals: “You know us? The Beatles?” — only to be met with bewilderment.