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Saturday, April 28, 2007

Sexin' Up Barbie Branding


Mattel has just unveiled Barbie Girls, a doll-shaped MP3 player that turns into a live character at BarbieGirls.com, a website where girls can interact with each other in a manner reminiscent of Second Life, the virtual world for adults. The online site has many safety features, including a dictionary of 2,000 words that can be used on the site.

The company hopes the new toy, which brings together Web surfing, shopping and music downloads, will cool demand for rival MGA Entertainment's sassy Bratz dolls - a line of big-headed, skinny dolls with scant, trendy clothing.

Hannah has already asked for an MP3 player. I am sure that the demands will become more vocal now. I also wonder what you can say with just 2,000 words.

13 comments:

James Higham said...

Sigh. Glad you're the dad.

Angela Chen Shui, "The Soul Alignment Coach" said...

Thanks for the education... My daughter hates barbies... she quickly got over playing much with dolls when she decided to try being a 'real' mom to her favourite doll and found the 'baby' cried all the time for food and attention. :-)

Happily I don't need to keep up for her. Good luck with the vocal barbie wishes, though. :-)


Angela.

Colin Campbell said...

I plan to claim ignorance and we have already agreed to a digital camera.

Ian Appleby said...

Back when I was teaching EFL, I came across a theory that stated knowing a mere 2000 words of English would allow you to handle any and all situations.

Trouble is, no-one knows exactly which 2000...

Ruthie said...

At least they're not Bratz dolls. Those things are often heinously inappropriate for little girls.

Sometimes I'm so thankful to have a son and not a daughter.

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