Friday, September 25, 2009

We must all be Dishonest

Dream on monetisation plans for online print too.

It is very hard to monetise a quality product that used to be free. Interested to see how it works. Most paywalls seem to be a strong disincentive to viewership.

Seems that Aussies are not that keen. I mean how much of what is offered online is really interesting.

According to a poll of more than 18,000 Australians released today by Pure Profile, only 5% said they would be willing to pay for “high quality articles”. A further 7% said they would be willing to pay if there was no advertising. 10% said they would not pay because the quality of online news was unimportant to them, while the vast majority – 78% – said they would simply refuse to pay for online news.  
The figures echo similar ones in a Harris poll carried out in the UK released earlier this week which also suggested than only about 5% of online users would be willing to pay for news content.
The findings are potentially significant because major online media owners, including Rupert Murdoch’s News Corp have signalled their intentions to attempt to start charging for content.
Crikey, which I have subscribed to in the past, is pay as you go, but it offers a more varied and offbeat take on things.  So perhaps if things are sufficiently tailored to your taste we will dip into our wallet. Just not too much I think.


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