Ikea opens on April 20 and everyone from Adelaide will be there on the day. The biggest thing to happen to Adelaide, since the Grand Prix left, Ikea will revolutionise the way South Australians buy furniture. The city wide advertising campaign is well under way. It is hard to miss the black print on white background billboards. Next up the radio and television commercials. There is already a lot of soft promotional advertising. After that the trivial issue of delivering a catalogue to every house in Adelaide. We'll be there at some point. Probably not the first week.
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