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Wednesday, April 05, 2006

Hello Hello Hello Goodbye No Thankyou Allelujah Amen


More than four million Australian phones will be placed off limits to telemarketing calls after the launch by the federal Government of a national "Do Not Call" Register.

The announcement yesterday by Communications Minister Helen Coonan means "cold calling" homes that have placed themselves on the register will be outlawed from next year. Companies breaking the new laws face fines of up to $220,000 a day.

The move comes amid rising consumer frustration at the number of sales calls being made to homes, often from overseas-based call centres on behalf of Australian companies.

It also marks the end of self-regulation by the $3 billion direct marketing industry, which admitted its own "do not call list" could not stop rogue operators harassing homes.

Thank goodness about time I say. Finally a sensible Howard Government Policy. An even more sensible suggestion from the witty letter section of the Australian was to have everybody opted out and if you wanted to receive annoying marketing calls, you could opt in. I am sure that it would be cheaper to set up, and I doubt that there would be many takers.

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