Thursday, April 01, 2010

There's Nothing Like Australia - The Spoof

Ha Ha Spoof Australian Tourism site.

TOURISM Australia is investigating legal action against an internet "brandjacker'' who set up a website lampooning its new $150 million advertising campaign, There's nothing like Australia, which launched yesterday.

The unknown creator has registered a website, www.nothinglikeaustralia.net, and posted mock ads featuring Steve Irwin, Lindy Chamberlain and an image from the Cronulla riots.

The Irwin spoof features an infamous photo of the eco-warrior dangling his baby son Bob in front of a crocodile and the tagline ``There's nothing like taking your son to work.''

The Chamberlain image shows her with her daughter Azaria and the line: ``There's nothing like a dingo taking your baby.''

And the Cronulla picture, showing a mob bashing a man, runs with the slogan: ``There's nothing like welcoming your mates.''

It is understood the mock website was registered in the US just minutes after Tourism Australia revealed the new tagline - and the first ads lampooning the campaign appeared just two hours after the launch

TA is understood to have launched a legal hunt for the creator of the site, seeking for it to be taken down for using the logo from the campaign that is a registered trademark of TA.

Yesterday Tourism Australia managing director Andrew McEvoy admitted that the new advertising, designed to avoid the controversy created by the preceding ``So where the bloody hell are you?'' campaign, fronted by Lara Bingle, could be hijacked on social networking sites.

It is understood TA had tried to avoid such a brandjacking by buying up domain names similar to the tagline, but failed to register the nothinglikeaustralia.net address.

The advertising industry has slammed the new campaign, which is calling on Australians to submit photos of their own favourite holiday spots, as bland and uninspired.

To add to TA's woes, Tourism New Zealand launched its own hijacking yesterday when it bought online advertising next to news stories about the new campaign.

Posted via web from poobumwee's posterous

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