www.flickr.com

Tuesday, March 27, 2007

International Cricket Council Scores You Tube Own Goal

With a remit to globalise the game, crickets mandarins are spending their energies squishing the limited free publicity they get on You Tube. With less than 75 percent of the potential audience able to access the Cricket World Cup on free to air television and the free coverage available largely dominated by the murder of one the coaches, you would think that this was a low priority for these bozos. With India, the largest commercial market for cricket out of the competition, you would think that a more progressive approach would be sensible. In addition, it doesn't really make sense for tickets for the matches themselves to be priced more than four times the average weekly wage in the host nation. If they want to make it more of a peoples game, they need a less reactive approach.

No comments: