Would you want to get on a plane for 24 hours just to swim in a Billabong?
Australia's new tourism campaign is aimed at stressed and depressed Northern Hemisphere types who can afford to buy some carbon credits and jet off to the sun. Doubt it will work. Personally I liked the last campaign, even if it did have some naughty words. The days of long haul tourism seem to be behind us and Australia is going to have to work hard to get some of those visitors.
So Where the Bloody Hell Are You?