Would you want to get on a plane for 24 hours just to swim in a Billabong?
Australia's new tourism campaign is aimed at stressed and depressed Northern Hemisphere types who can afford to buy some carbon credits and jet off to the sun. Doubt it will work. Personally I liked the last campaign, even if it did have some naughty words. The days of long haul tourism seem to be behind us and Australia is going to have to work hard to get some of those visitors.
So Where the Bloody Hell Are You?
11 comments:
Australia is looking more and more isolated as it goes on.
Australia is looking more and more isolated as it goes on.
I think your comment box might be a bit messed up, by the look of James repeated comment above.
I find myself disagreeing with you here mate!
I think the new ads are photographically stunning and in this climate of work work work and no play, might indeed attract all sorts!
:)
I claim my bath tub as the local billabong and de-stress there frequently :P
Thanks. Some people have mentioned some difficulties with commenting. I must log on to my Wordpress.org account and try and comment.
Does the ad make you want to go to London. Heading into the cold season now.
Personally I would prefer Dunoon in winter.
Thinking you'd like to travel to London soon?
Speaking as an occasional, relatively long-haul, tourist...
One thingy, even a very touristy one in the middle of hundreds of miles is probably not going to cut it.
You need several touristy thingies within, say, a 100 mile radius. The US is very good at coming up with stuff like this.
“The famous...” “Historic site...” State Park, National Park, etc, complete with souvenirs a DVD and someone knowledgeable to explain it all.
I'll be there in March next year. I need to stock up on my Holeproof heroes and sweaters from David Jones. That should fix the economy.
You know I have to say I was totally unimpressed with the last campaign. It completely failed to brand Australia, in my opinion. I'm hoping this one is more successful.
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