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Tuesday, December 19, 2006

Children Drive Broadband Market

From The Age


Broadband has finally overtaken dial-up connections as the main way Australians connect to the internet at home — and families with children are the households driving the change.

The Bureau of Statistics yesterday reported that the number of Australian households with broadband access to the internet almost doubled last year to 2.3 million.

This was still little over a quarter of Australian households, and about 40 per cent of those with home computers. By contrast, the OECD reports that 86 per cent of South Korean households had broadband connections two years ago. At the other extreme, 40 per cent of Australian households still have no internet access.

But heavy usage by households with children means that broadband has become the main avenue for Australians to use the internet at home. The bureau found almost two-thirds of children with internet access at home had broadband connections, suggesting that it could often be the children who drive parents to sign up.

Overall, 90 per cent of children aged 12 to 14 now live in homes with a computer, and 78 per cent are connected to the internet. Roughly 40 per cent use it every day.

I know that when we had dial up, our neighbours kids, whose dad works for the provider we use and consequently gets zooper dooper fast broadband and who were a little older than ours were incredulous at the pace of a dial up connection. They just did not know anything else. I know our kids would be unhappy if we went back. I think that broadband is good value and besides, I doubt that I would blog if I didn't have a broadband connection.

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